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Jul 05, 2025
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TRF-1310 Introduction to Mass Communication Credits 3 Mass media systems: their history, regulation, aesthetics and contemporary impact. Prerequisite(s): Reading and oral proficiencies or ESL-0106 (formerly ESL-1060) with grade of C or higher. (Not offered summer.)
Course Outcomes
- Describe the technological basis of broadcasting and film including the electro-magnetic spectrum, persistence of vision, radio wave modulation, and electronic picture processing and cable transmission.
- Identify major technical and artistic innovations in the history of film.
- Analyze the major factors influencing the growth of broadcasting, including the reason for government regulation, the introduction and development of radio and television for public use, the purposes and current issues involving cable transmission and the news and information functions of broadcasting.
- Explain the economics of modern mass media, including concepts of audience measurement and advertising as a subsidy system.
- Identify and analyze the legal and social controls on the media, including major FCC regulations, social responsibility theories of media regulation, industry self-regulation and citizen access movements.
- Describe the influence of the media, including media research, effects, and major contemporary issues.
- Design, conduct, and report on a media research project.
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