BMK-2510 Introduction to Marketing

Credits 3
This course covers the basic marketing principles found in the American business system. The student explores the concepts of market research, market segmentation, target marketing, consumer and industrial buying behavior, product development, channel strategy, promotional strategies, pricing issues, international marketing, and related topics
Prerequisite(s): Reading readiness
Formerly (Formerly MKG-2510. Students may not receive credit for both MKG-2510 and BMK-2510.)
Course Outcomes

Relate the elements of the marketing mix, also known as the 4 P’s.
Distinguish the steps needed to create a strategic relationship between the marketing mix and the demographic/ psychographic make-up of the target market.
Examine the components of market segmentation and the various methods of segmentation.
Interrelate the various steps of the consumer buying process.
Analyze the components of Internet Marketing as they relate to traditional marketing practices.