BMK-2630 International Marketing

Credits 3
The course considers the basic concepts of international marketing, the various activities necessary for international marketing planning, the beginning of international marketing activities to be conducted by a domestic firm, and relevant issues on strategy and marketing management relevant to expanded global operations.
Prerequisite(s): Reading readiness
Formerly (Formerly MKG-2630. Students may not receive credit for both MKG- 2630 and BMK-2630.)
Course Outcomes
1. Distinguish the various components of culture that affect marketing.

2. Examine the political motivations behind government actions that promote or restrict international marketing.

3. Correlate the factors that influence and affect consumers’ abilities to buy goods and services in the international marketplace.

4. Relate the four steps in the international marketing research process.

5. Differentiate between full cost pricing and marginal cost pricing in global markets.

6. Categorize the internal and external factors that affect how global organizations are structured and managed.