BMK-2730 Retail Business Management

Credits 3
This course covers the basic retailing principles as found in the American business system. The student will learn the types of retail businesses, retail buying, selling, advertising and merchandising. The course will also examine the implications of the evolution of e-retailing as it affects how consumers make purchase decisions.
Prerequisite(s): Reading readiness
Formerly Formerly MKG-2730. Students may not receive credit for both MKG-2730 and BMK-2730.
Course Outcomes
1. Distinguish among the various types of retail establishments and cyber-stores.

2. Interrelate the six stages of the consumer buying process.

3. Examine how marketing strategy relates specifically to retailing.

4. Assess the scope, organization, and operation of retail businesses.

5. Relate the components of buying, selling, advertising, and merchandising in retailing.