HSM-1640 Special Event Management

Credits 3
This course addresses current trends and business practices for special event management. It connects the planning process associated with administration, production, marketing, and implementation. A comprehensive study that aligns amusement, promotions, and fundraisers with event design, venues, sponsorship, catering, budget analysis, and research. It offers practical advice with managing logistics, finances, concessions, public relations, and insight to planning diverse events of various sizes and types with special event management.
Corequisite(s): HSM-1510.
Course Outcomes

Identify the characteristics of a special event.
Outline the process to orchestrating a special event.
Identify skills necessary for production and execution of a special event.
Apply essential guest elements to managing a special event.
Describe marketing principles associated with special events.
Analyze the aspects of risk management involved with events.
Develop a financial and strategic plan for implementing special events.
Examine the per person methodology and break-even analysis for projecting and managing budgets.