Marketing Management Certificate

Program Description

Graduates of the Marketing Management Certificate will be able to:

• Utilize marketing information to make informed decisions about marketing strategies
• Identify core concepts of marketing and the role of marketing in business and society
• Evaluate the effectiveness of an integrated marketing communications plan

Sequence of Study - Marketing Management Certificate

Below are the required courses for your program arranged in a suggested sequence. Please note that the sequence does not include developmental coursework. See Academic Preparation  for the developmental course sequence if applicable to you.

Required Courses (in expected order)

• BMT-1010 Introduction to Business 3 Credits (Program Requirement; Critical Course)
• BMK-2510 Introduction to Marketing 3 Credits (Program Requirement; Critical Course)
• BMK-2710 Salesmanship 3 Credits (Program Requirement)
• BMT-1800 Microcomputer Applications for the Business Manager 3 Credits (Program Requirement)

•  

• BMT-1570 Small Business Management 3 Credits (Program Elective) or
• BMT-1550 Elements of Supervision 3 Credits (Program Elective)

•  

• BMK-2630 International Marketing 3 Credits (Program Requirement)
• BMK-2730 Retail Business Management 3 Credits (Program Requirement)
• BMK-2770 Advertising 3 Credits (Program Requirement)

•  

• BMT-1620 Financial Planning and Investments 3 Credits (Program Elective) or
• ACC-2001 Principles of Accounting I 3 Credits (Program Elective)

•  

• BUS-2220 Business Law I 3 Credits (Program Elective) or
• ACC-1030 Accounting for Managers 3 Credits (Program Elective)

Program Total: 30 Credits