Marketing Management Certificate

Program Description

Graduates of the Marketing Management Certificate will be able to:

• Utilize marketing information to make informed decisions about marketing strategies
• Identify core concepts of marketing and the role of marketing in business and society
• Evaluate the effectiveness of an integrated marketing communications plan

Sequence of Study - Marketing Management Certificate

Below are the required courses for your program arranged in a suggested sequence. Please note that the sequence does not include developmental coursework. See Academic Preparation  for the developmental course sequence if applicable to you.

Required Courses (in expected order)

• BMT-1010 Introduction to Business Credits: 3 (Program Requirement; Critical Course)
• BMK-2510 Introduction to Marketing Credits: 3 Credits (Program Requirement; Critical Course)
• BMK-2710 Salesmanship Credits: 3 (Program Requirement)
• BMT-1800 Microcomputer Applications for the Business Manager Credits: 3 Credits (Program Requirement)

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• BMT-1570 Small Business Management Credits: 3 Credits (Program Elective) or
• BMT-1550 Elements of Supervision Credits: 3 (Program Elective)

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• BMK-2630 International Marketing Credits: 3 Credits (Program Requirement)
• BMK-2730 Retail Business Management Credits: 3 Credits (Program Requirement)
• BMK-2770 Advertising Credits: 3 (Program Requirement)

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• BMT-1620 Financial Planning and Investments Credits: 3 (Program Elective) or
• ACC-2001 Principles of Accounting I Credits: 3 (Program Elective)

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• BUS-2220 Business Law I Credits: 3 (Program Elective) or
• ACC-1030 Accounting for Managers Credits: 3 (Program Elective)

Program Total: 30 Credits