Apr 15, 2024  
2022-2023 Academic Catalog 
2022-2023 Academic Catalog [ARCHIVED CATALOG]

Marketing Management, A.A.S.

Associate of Applied Science | MKTG.AAS | Career Program
CIP Code: 52.1401
Visit Bladen Hall, Room 210 or call 301-546-0126 for your faculty advisor

Program Description

The Marketing Management program helps students develop the methods, tools, techniques, and management skills needed for success in marketing, which involves the distribution of goods and services. These skills have broad applications in private organizations as well as in government and nonprofit organizations. Graduates may get jobs in retailing, inventory control, transportation, warehousing, advertising, or selling. The courses required for the Marketing Management Certificate may be applied to the Associate of Applied Science (A.A.S.) degree in Marketing Management.

Program Outcomes

Graduates of the Marketing Management A.A.S. will be able to:

  • Relate the role of marketing in organizations and its effect to organizational growth.
  • Analyze an organization’s strengths, weaknesses, opportunities, and threats from a marketing perspective.
  • Analyze marketing information to make informed decisions about marketing strategies.
  • Correlate core concepts of marketing with the role of marketing in business and society.
  • Determine the relationships among social, legal, ethical, and technological forces and how they  impact marketing decision-making.
  • Evaluate the effectiveness of an integrated marketing communications plan.
  • Prepare financial statements in accordance with Generally Accepted Accounting Principles (GAAP)
  • Analyze the risk factors in the management of finances.

General Education Courses

The list of general education courses appears in the General Education List . Some programs recommend or require specific courses to fulfill general education requirements. Please check your program’s sequence of study for this information.

Sequence of Study - Marketing Management A.A.S.

Below are the required courses for your program arranged in a suggested sequence. Please note that the sequence does not include developmental coursework. See Academic Preparation  for the developmental course sequence if applicable to you.

Required Courses (in expected order)

Program Total: 60 Credits


Credit earned at any public institution in the state shall be transferable to any other institution if the:

  • Credit is from a college or university parallel course or program;
  • Grades in the block of courses transferred average 2.00 or higher; and
  • Acceptance of the credit is consistent with the policies of the receiving institution governing students following the same program. Refer to ARTSYS at artweb.usmd.edu and the receiving institution’s catalog to select transferable courses.

Need Help?

For help selecting an academic program or courses, consider using Career Coach, available at www.pgcc.edu/go/careercoach.