Marketing Management Certificate

Program Description

Graduates of the Marketing Management Certificate will be able to:

• Design strategic marketing plans to include target market analysis, product/services mix, pricing, and distribution strategy and promotion plan
• Analyze marketing information for effective decision-making
• Use technology in marketing and marketing information systems
• Demonstrate sales techniques
• Design a promotional plan
• Identify principles of E-commerce and web marketing

Program Electives

• ACC-2001 Principles of Accounting I 3 Credits
• BMT-1550 Elements of Supervision 3 Credits
• BUS-2220 Business Law I 3 Credits
• ACC-1030 Accounting for Managers 3 Credits
• BMT-1500 Developing a Professional Image 1 Credit
• BMT-1570 Small Business Management 3 Credits
• BMT-1620 Financial Planning and Investments 3 Credits
• MAT-1120 Finite Mathematics 3 Credits

Sequence of Study - Marketing Management Certificate

Below are the required courses for your program arranged in a suggested sequence. Please note that the sequence does not include developmental coursework. See Academic Preparation  for the developmental course sequence if applicable to you.

Program Total: 30 Credits