HSM-2750 Hospitality Entrepreneurship

Credits 3
This course examines the creative, risk-taking, and pragmatic nature of business ownership within the hospitality industry. It explores the process of transforming creative ideas into a commercially viable business venture. Discussions include creating a business plan, estimating start-up costs, marketing, and special issues for hospitality ventures.
Prerequisite(s): HSM-1510 or CUL-1100.
Capstone Course(s): Yes
Course Outcomes

Describe the entrepreneurial perspective in the hospitality industry
Enumerate the legal requirements and process to start a new business
Discuss the major marketing, financial, and human resource management issues facing a small hospitality business
Describe the importance of strategic planning for a small business
Identify entrepreneurial trends in the hospitality industry
Prepare a business plan for a small start-up hospitality enterprise

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