Apr 03, 2020  
2019-2020 Academic Catalog 
    
2019-2020 Academic Catalog
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HSM-2750 Hospitality Entrepreneurship


Credits 3
This course examines the creative, risk-taking, and pragmatic nature of business ownership within the hospitality industry. It explores the process of transforming creative ideas into a commercially viable business venture. Discussions include creating a business plan, estimating start-up costs, marketing, and special issues for hospitality ventures.
Prerequisite(s): HSM-1510  or CUL-1100 .
Capstone Course(s): Yes
Course Outcomes
  1. Describe the entrepreneurial perspective in the hospitality industry
  2. Enumerate the legal requirements and process to start a new business
  3. Discuss the major marketing, financial, and human resource management issues facing a small hospitality business
  4. Describe the importance of strategic planning for a small business
  5. Identify entrepreneurial trends in the hospitality industry
  6. Prepare a business plan for a small start-up hospitality enterprise




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