ART-2610 Graphic Design II

Credits: 3
In this studio course, students continue to study concepts, practices, and media of graphic design. Emphasis is on creating original graphic designs that focus on the relationship between an expanded use of typography, expressive visual messaging, and visual coding. Students expand their understanding and use of industry relevant hardware, software, and hands-on practices. They apply an expanded understanding of the graphic arts production skills and techniques focusing on project planning and research methods, generating ideas and concept development, critique and comprehensive phases, and proof of concept and production stages. Students develop brand assets and design for motion and interactivity. Students apply ethical standards of copyright to their graphic designs. They explore current graphic design trends, as well as cultural and technological influences on graphic design. Students assemble an entry-level portfolio of graphic design work.

Prerequisite(s): ART-2410.

Course Outcomes

Create original graphic designs that focus on the relationship between an expanded use of typography, expressive visual messaging, and visual coding
Identify current examples of graphic design and their cultural and technological influences on the graphic design field
Apply ethical standards of copyright to original graphic designs
Construct original graphic designs with an expanded use of industry relevant hardware, software and hands-on applications
Demonstrate graphic arts production skills and techniques that include project planning and research methods, generating ideas and concept development, critique and comprehensive phases, and proof of concept and production stages
Assemble an entry-level portfolio of graphic design work