Marketing Management, A.A.S.

Program Description

In the Marketing Management, A.A.S. degree program, students learn how marketing affects organizations, their customers, and the global environment. They analyze how different legal, ethical, social, and technological viewpoints impact marketing decision-making as well as how these components interact. Students analyze marketing strategies and how to use these to make informed decisions that will improve the organization based on a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis. Additionally, they blend these individual decisions into a basic marketing plan and evaluate the effectiveness of both their own plans and the integrated plans developed by organizations. Students also examine financial and managerial risk factors and how these impact strategic management processes to improve outcomes.  Lastly, students prepare financial statements in accordance with Generally Accepted Accounting Principles (GAAP). This degree prepares students for entry level positions such as a business marketing specialist, digital marketing specialist, or public relations specialist.  

Program Outcomes

Graduates of the Marketing Management A.A.S. will be able to:

1. Relate the role of marketing in organizations and its effect to organizational growth.
2. Analyze an organization’s strengths, weaknesses, opportunities, and threats from a marketing perspective.
3. Analyze marketing information to make informed decisions about marketing strategies.
4. Examine how marketing impacts business and the global environment.
5. Analyze how different legal, ethical, social, and technological viewpoints and their interactions impact marketing decision-making.
6. Design a basic marketing plan.
7. Evaluate the effectiveness of integrated marketing plans.
8. Prepare financial statements in accordance with Generally Accepted Accounting Principles (GAAP).
9. Analyze risk factors when selecting strategic management strategies to improve business outcomes.

General Education Courses

The list of general education courses appears in the General Education List . Some programs recommend or require specific courses to fulfill general education requirements. Please check your program’s sequence of study for this information.

Sequence of Study - Marketing Management A.A.S.

Below are the required courses for your program arranged in a suggested sequence. Please note that the sequence does not include developmental coursework. See Academic Preparation  for the developmental course sequence if applicable to you.

Required Courses (in expected order)

• PAS-1000 First Year Experience Credits: 1 (Institutional Requirement)
• BMT-1010 Introduction to Business Credits: 3 (Program Requirement; Critical Course)
• EGL-1010 Composition I: Expository Writing Credits: 3 (English General Education Requirement)
• ACC-1001 Principles of Accounting I Credits: 3 (Program Requirement)
• INT-1010 Introduction to Information Technology Credits: 3 (Computer Literacy Institutional Requirement)
• BMK-2510 Introduction to Marketing Credits: 3 (Program Requirement; Critical Course)

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• MAT-1140 Introduction to Statistics Credits: 3 (Mathematics General Education Requirement)
• BMT-1620 Financial Planning and Investments Credits: 3 (Program Requirement)
• EGL-1320 Composition II: Writing for Business Credits: 3 (English General Education Requirement)
• BMK-2630 International Marketing Credits: 3 (Program Requirement)

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• NTR-1010 Introductory Nutrition Credits: 3 (Science No Lab General Education Elective) or
• GEO-1010 Physical Geography Credits: 3 (Science No Lab General Education Elective) or
• BIO-1110 Environmental Biology Credits: 3 (Science No Lab General Education Elective)

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• BMK-2710 Salesmanship Credits: 3 (Program Requirement)
• BMT-1570 Small Business Management Credits: 3 (Program Requirement)
• ACC-1030 Accounting for Managers Credits: 3 (Program Requirement)

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• COM-1010 Foundations of Communication Credits: 3 (Arts/Humanities General Education Elective) or
• PHL-1010 Introduction to Philosophy: The Art of Questioning Credits: 3 (Arts/Humanities General Education Elective) or
• PHL-1090 Introduction to Logic Credits: 3 (Arts/Humanities General Education Elective)

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• BMK-2730 Retail Business Management Credits: 3 (Program Elective) or
• BMK-2780 Digital Marketing Credits: 3 (Program Elective)

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• BMK-2770 Advertising Credits: 3 (Program Requirement)
• BMT-2400 Strategic Management Credits: 3 (Program Requirement)
• PHL-2400 Business Ethics Credits: 3 (Program Requirement)
• ECN-1030 Principles of Macroeconomics Credits: 3 (Social Science General Education Requirement)

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• BMK-2920 Business Marketing Internship II Credits: 2 (Program Elective) or
• ACC-1070 QuickBooks I Credits: 1 (Program Elective) and
• ACC-1090 QuickBooks II Credits: 1 (Program Elective)

Program Total: 60 Credits

Transferability

Credit earned at any public institution in the state shall be transferable to any other institution if the:

• Credit is from a college or university parallel course or program;
• Grades in the block of courses transferred average 2.00 or higher; and
• Acceptance of the credit is consistent with the policies of the receiving institution governing students following the same program. Refer to ARTSYS at artweb.usmd.edu and the receiving institution’s catalog to select transferable courses.

Need Help?

For help selecting an academic program or courses, consider using Career Coach, available at www.pgcc.edu/go/careercoach.