Marketing Management Certificate

Program Description

This program is also available completely online.

In the Marketing Management Certificate program, students learn how marketing affects organizations, their customers, and the global business environment. They analyze how different legal, ethical, social, and technological viewpoints impact marketing decision-making as well as how these components interact. 

Students analyze marketing strategies and perform a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis. Next, students use that data to make informed decisions that will improve or grow the organization. Additionally, they discuss the components of a marketing plan and evaluate the effectiveness of integrated marketing plans. This degree prepares students for entry level positions as a marketing assistant, marketing research assistant, or sales representative. 

All of the courses in this certificate can be applied to the Marketing Management, A.A.S. program when specific electives are completed. Students who plan to complete the degree program should discuss their elective selections with an advisor, the department chair, or academic coordinator. 

Program Outcomes

Graduates of the Marketing Management Certificate Program will be able to:

1. Relate the role of marketing in organizations and its effect to organizational growth.
2. Examine how marketing impacts business and the global environment.
3. Discuss the components of a marketing plan.
4. Evaluate the effectiveness of integrated marketing plans.
5. Analyze an organization’s strengths, weaknesses, opportunities, and threats from a marketing perspective.
6. Analyze marketing information to make informed decisions about marketing strategies
7. Analyze how different legal, ethical, social, and technological viewpoints and their interactions impact marketing decision-making.

Sequence of Study - Marketing Management Certificate

Below are the required courses for your program arranged in a suggested sequence. Please note that the sequence does not include developmental coursework. See Academic Preparation  for the developmental course sequence if applicable to you.

Required Courses (in expected order)

• BMT-1010 Introduction to Business Credits: 3 (Program Requirement; Critical Course)
• INT-1010 Introduction to Information Technology Credits: 3 (Program Requirement)
• BMK-2510 Introduction to Marketing Credits: 3 (Program Requirement; Critical Course)
• BMK-2630 International Marketing Credits: 3 (Program Requirement)
• BMT-1570 Small Business Management Credits: 3 (Program Elective) or
• BMT-1550 Elements of Supervision Credits: 3 (Program Elective)

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• BMK-2710 Salesmanship Credits: 3 (Program Requirement)
• BMK-2770 Advertising Credits: 3 (Program Requirement)

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• BMT-1620 Financial Planning and Investments Credits: 3 (Program Elective) or
• ACC-1001 Principles of Accounting I Credits: 3 (Program Elective) or
• BMT-2220 Business Law I Credits: 3 (Program Elective) or
• ACC-1030 Accounting for Managers Credits: 3 (Program Elective)

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• BMK-2730 Retail Business Management Credits: 3 (Program Elective) or
• BMK-2780 Digital Marketing Credits: 3 (Program Elective)

Program Total: 27 Credits