Media Production Certificate

Program Description

The Media Production Certificate prepares students to utilize current technology to produce, shoot, and edit audio, video and multimedia productions. It is geared toward people who may need to gain production skills for their current position or to those pursuing a career change. Students gain technical knowledge and training in audio and video production with a background in mass media history and trends.

The Media Production Certificate prepares students for careers such as filmmaker, videographer, podcaster, audio producer, social media specialist, video editor, camera operator, or audio mixer among other media occupations. The program allows students to choose the Video and Film Production Track, Audio Production Track, or Emerging and Social Media Track.

Most of the courses in this program can be used as part of the Mass Communication Associate of Arts (A.A.) program.

Program Outcomes

Graduates of the Media Production Certificate will be able to:

• Examine the history of mass media
• Apply audio, video, computer graphics, and social media principles and practices in the production of media content
• Utilize industry standard media technology in the creation of a variety of audio, video and multimedia productions
• Evaluate current trends, artistic principles, and functional practices in media production

Sequence of Study - Media Production Certificate

Below are the required courses for your program arranged in a suggested sequence. Please note that the sequence does not include developmental coursework. See Academic Preparation  for the developmental course sequence if applicable to you.

Required Courses (in expected order)

• PROGRAM CORE COURSES
  (Required for all Media Production Certificate students)

• TRF-1310 Introduction to Mass Communication Credits: 3 (Program Requirement; Critical Course)
• TRF-1330 Television Production I Credits: 3 (Program Requirement; Critical Course)
• TRF-1410 Introduction to Audio Production Credits: 3 (Program Requirement; Critical Course)
• TRF-1510 Introduction to Emerging Media Credits: 3 (Program Requirement; Critical Course)

•  

• VIDEO and FILM PRODUCTION TRACK

• ART-1570 Introduction to Computer Graphics Credits: 3 (Program Elective) or
• ART-1780 Digital Photography I Credits: 3 (Program Elective)

•  

• TRF-2040 Introduction to Broadcast News Credits: 3 (Program Elective) or
• TRF-2240 Writing for Film and Video Credits: 3 (Program Elective)

•  

• TRF-2310 Introduction to Film Credits: 3 (Program Requirement; Critical Course)
• TRF-2330 Television Production II Credits: 3 (Program Requirement; Critical Course)
• TRF-2340 Digital Video Editing Credits: 3 (Program Requirement; Critical Course)

•  

• TRF-2410 Advanced Audio Production Credits: 3 (Program Elective) or
• ART-2650 Animation and Multimedia I Credits: 3 (Program Elective) or
• TRF-2930 Television Radio Film Internship III Credits: 3 (Program Elective)

•  

• TRF-2510 Social Media Production Credits: 3 (Program Elective) or
• ART-2750 Animation and Multimedia II Credits: 3 (Program Elective) or
• TRF-2800 Media Production Experience Credits: 3 (Program Elective)

•  

• AUDIO PRODUCTION TRACK

• 
   
  1. Explain the pre-production, production and post-production processes in video production
  2. Produce a video project on location
  3. Maintain a production notebook
  4. Develop a budget for a project
  5. Prepare a script or outline and storyboard for a project
  6. Construct a shooting schedule for a project
  7. Operate lights, camera, and sound production equipment to shoot a scene on location
  8. Assemble (edit) the footage recorded into a finished project
  
    Credits: 3 (Program Requirement)
• 
   
  1. Describe the technological basis of sound connected to a mass mediated message.
  2. Identify major technical and artistic innovations in audio planning, recording, and playback for various platforms.
  3. Analyze the news and information functions of broadcasting and the major factors influencing the growth of audio broadcasting, including how society, culture and politics affect audio messaging.
  4. Analyze the legal and social controls on sound reproduction as it relates to radio, television, film, and emerging media.
  5. Conduct media research on a topic related to the field of audio production using appropriate research tools.
  6. Develop an audio project using design, technology, and artistic components of sound.
  
     Credits: 3 (Program Requirement; Critical Course)
• MUS-1500 Introduction to Music Technology Credits: 3 (Program Requirement)
• MUS-2520 Digital Audio Credits: 3 (Program Requirement)

• ​

  
   

  1. Identify various theoretical, philosophical, and practical approaches to broadcast news writing.
  2. Write news stories about various cultures, local, national and global issues for radio and television.
  3. Develop broadcast news delivery techniques for radio and television.
  4. Analyze news articles and broadcast news stories as both gatherers and consumers.
  5. Evaluate broadcast news delivery.
  6. Produce broadcast news segments for major student news production
  7. Apply ethical standards in journalism.
  
    Credits: 3 (Program Elective) or

  
   

  1. Examine the historical developments and future trends of the film industry including social, economic, and political factors.
  2. Explain the concepts of Film Production, Distribution, and Exhibition.
  3. Identify the major characteristics of the various genres in filmmaking.
  4. Explain the various techniques used in film production.
  5. Explain film form and narrative structure including the Classical Paradigm
  6. Discuss film history and theory, including the artistic and stylistic developments.
  7. Define Film Style, including realism and expressionism
  8. Develop and pitch a film treatment.
  9. Evaluate a film by writing a Detailed Film Critique.
  
    Credits: 3 (Program Elective) 
   

  
   

  1. Identify techniques to integrate social media into communication strategies for business marketing, self-promotion, and everyday life.
  2. Summarize social media messaging efficacy.
  3. Analyze social media tools used on various platforms to address a specific target market for self-promotion and business marketing.
  4. Examine the dissemination of news and information using social media platforms on convergent digital media.
  5. Analyze legal implications of using social media for business and/or personal “branding”.
  6. Describe the influence of social media, including media research, effects, and major contemporary issues in society, culture and politics.
  7. Conduct media research on a topic related to social media production using appropriate research tools.
  
    Credits: 3 (Program Elective) or

  
   

  1. Create film, video, audio or social media production treatment or proposal
  2. Prepare a script, outline, and/or campaign for the project
  3. Develop a budget for the project
  4. Maintain a production notebook, program outline, or campaign plan
  5. Utilize lights, camera, and/or audio equipment for production in the studio, field, or on the social media platform
  6. Produce a completed video project, audio project, or social media campaign
  
    Credits: 3 (Program Elective)
   

  
   

  1. Apply skills in all phases of non-linear editing using industry-standard editing equipment and software.
  2. Explain common editing terms and vocabulary.
  3. Translate script and/or storyboard to the editing process in order to cultivate personal expression through video storytelling.
  4. Demonstrate digital video capture, import of supporting audio and visual elements, and organization of raw footage.
  5. Edit dialogue and audio content for continuity. 
  6. Perform the functions of insert and overwrite edits, edit point trimming, the use of the ripple, roll, slip, slide and extend tools to adjust edit points.
  7. Apply transitions between video and audio elements.
  8. Add narration, sound effects, music, still images, titles, graphics and VFX (visual) effects.
  9. Output completed video to DVD, digital formats (Flash, QuickTime, MP4), or web distribution.
  
    Credits: 3 (Program Elective) or

  
   

  1. Formulate various performance and learning goals.
  2. Demonstrate professional dispositions, appropriate to the internship setting.
  3. Apply academic knowledge and skills into the internship setting. 
  4. Evaluate how the performance and learning goals were achieved. 
  5. Create a professional portfolio to document the internship and/or academic experience.
  
    Credits: 3 (Program Elective)

   

• EMERGING and SOCIAL MEDIA TRACK

  ART-1570 Introduction to Computer Graphics  Credits: 3 (Program Elective) or

  ART-1780 Digital Photography I  Credits: 3 (Program Elective)
   

  
   

  1. Create film and video production treatments and proposals
  2. Apply non-fictional script formats, including commercials, public service announcements (PSA’s) and audio-video split scripts
  3. Apply narrative script formats
  4. Create a narrative story, incorporating concepts of effective theme, plot, dramatic structure, character development, and dialogue
  5. Implement a script analysis of narrative scripts
  
    Credits: 3 (Program Elective) or

  
   

  1. Examine the historical developments and future trends of the film industry including social, economic, and political factors.
  2. Explain the concepts of Film Production, Distribution, and Exhibition.
  3. Identify the major characteristics of the various genres in filmmaking.
  4. Explain the various techniques used in film production.
  5. Explain film form and narrative structure including the Classical Paradigm
  6. Discuss film history and theory, including the artistic and stylistic developments.
  7. Define Film Style, including realism and expressionism
  8. Develop and pitch a film treatment.
  9. Evaluate a film by writing a Detailed Film Critique.
  
    Credits: 3 (Program Elective)
   

  
   

  1. Explain the pre-production, production and post-production processes in video production
  2. Produce a video project on location
  3. Maintain a production notebook
  4. Develop a budget for a project
  5. Prepare a script or outline and storyboard for a project
  6. Construct a shooting schedule for a project
  7. Operate lights, camera, and sound production equipment to shoot a scene on location
  8. Assemble (edit) the footage recorded into a finished project
  
    Credits: 3 (Program Requirement; Critical Course)

  
   

  1. Describe the technological basis of sound connected to a mass mediated message.
  2. Identify major technical and artistic innovations in audio planning, recording, and playback for various platforms.
  3. Analyze the news and information functions of broadcasting and the major factors influencing the growth of audio broadcasting, including how society, culture and politics affect audio messaging.
  4. Analyze the legal and social controls on sound reproduction as it relates to radio, television, film, and emerging media.
  5. Conduct media research on a topic related to the field of audio production using appropriate research tools.
  6. Develop an audio project using design, technology, and artistic components of sound.
  
    Credits: 3 (Program Requirement)

  
   

  1. Identify techniques to integrate social media into communication strategies for business marketing, self-promotion, and everyday life.
  2. Summarize social media messaging efficacy.
  3. Analyze social media tools used on various platforms to address a specific target market for self-promotion and business marketing.
  4. Examine the dissemination of news and information using social media platforms on convergent digital media.
  5. Analyze legal implications of using social media for business and/or personal “branding”.
  6. Describe the influence of social media, including media research, effects, and major contemporary issues in society, culture and politics.
  7. Conduct media research on a topic related to social media production using appropriate research tools.
  
    Credits: 3 (Program Requirement; Critical Course)

  
  
   

  1. Identify various theoretical, philosophical, and practical approaches to broadcast news writing.
  2. Write news stories about various cultures, local, national and global issues for radio and television.
  3. Develop broadcast news delivery techniques for radio and television.
  4. Analyze news articles and broadcast news stories as both gatherers and consumers.
  5. Evaluate broadcast news delivery.
  6. Produce broadcast news segments for major student news production
  7. Apply ethical standards in journalism.
  
    Credits: 3 (Program Elective) or

  
   

  1. Formulate various performance and learning goals.
  2. Demonstrate professional dispositions, appropriate to the internship setting.
  3. Apply academic knowledge and skills into the internship setting. 
  4. Evaluate how the performance and learning goals were achieved. 
  5. Create a professional portfolio to document the internship and/or academic experience.
  
    Credits: 3 (Program Elective)

  
  
   

  1. Apply skills in all phases of non-linear editing using industry-standard editing equipment and software.
  2. Explain common editing terms and vocabulary.
  3. Translate script and/or storyboard to the editing process in order to cultivate personal expression through video storytelling.
  4. Demonstrate digital video capture, import of supporting audio and visual elements, and organization of raw footage.
  5. Edit dialogue and audio content for continuity. 
  6. Perform the functions of insert and overwrite edits, edit point trimming, the use of the ripple, roll, slip, slide and extend tools to adjust edit points.
  7. Apply transitions between video and audio elements.
  8. Add narration, sound effects, music, still images, titles, graphics and VFX (visual) effects.
  9. Output completed video to DVD, digital formats (Flash, QuickTime, MP4), or web distribution.
  
    Credits: 3 (Program Elective) or

  
   

  1. Create film, video, audio or social media production treatment or proposal
  2. Prepare a script, outline, and/or campaign for the project
  3. Develop a budget for the project
  4. Maintain a production notebook, program outline, or campaign plan
  5. Utilize lights, camera, and/or audio equipment for production in the studio, field, or on the social media platform
  6. Produce a completed video project, audio project, or social media campaign
  
    Credits: 3 (Program Elective)
   

Program Total: 33 Credits