Marketing Management, A.A.S.

Program Description

The Marketing Management program helps students develop the methods, tools, techniques, and management skills needed for success in marketing, which involves the distribution of goods and services. These skills have broad applications in private organizations as well as in government and nonprofit organizations. Graduates may get jobs in retailing, inventory control, transportation, warehousing, advertising, or selling. The courses required for the Marketing Management Certificate may be applied to the Associate of Applied Science (A.A.S.) degree in Marketing Management.

Graduates of the Marketing Management A.A.S. will be able to:

• Describe the role of marketing in organizations and its effect on organizational growth
• Analyze an organization’s strengths, weaknesses, opportunities, and threats from a marketing perspective
• Utilize marketing information to make informed decisions about marketing strategies
• Identify core concepts of marketing and the role of marketing in business and society
• Analyze how social, legal, ethical, and technological forces will impact marketing decision-making
• Evaluate the effectiveness of an integrated marketing communications plan

General Education Courses

The list of general education courses appears in the General Education List . Some programs recommend or require specific courses to fulfill general education requirements. Please check your program’s sequence of study for this information.

Sequence of Study - Marketing Management A.A.S.

Below are the required courses for your program arranged in a suggested sequence. Please note that the sequence does not include developmental coursework. See Academic Preparation  for the developmental course sequence if applicable to you.

Required Courses (in expected order)

• PAS-1000 First Year Experience 1 Credit (Institutional Requirement)
• BMT-1010 Introduction to Business 3 Credits (Program Requirement; Critical Course)
• EGL-1010 Composition I: Expository Writing 3 Credits (English General Education Requirement)
• ACC-2001 Principles of Accounting I 3 Credits (Program Requirement)
• INT-1010 Introduction to Information Technology 3 Credits (Computer Literacy Institutional Requirement)
• MAT-1140 Introduction to Statistics 3 Credits (Mathematics General Education Requirement)
• EGL-1320 Composition II: Writing For Business 3 Credits (English General Education Requirement)
• BMK-2510 Introduction to Marketing 3 Credits (Program Requirement; Critical Course)

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• NTR-1010 Introductory Nutrition 3 Credits (Science No Lab General Education Elective) or
• GEO-1010 Physical Geography 3 Credits (Science No Lab General Education Elective) or
• BIO-1110 Environmental Biology 3 Credits (Science No Lab General Education Elective)

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• BMT-1620 Financial Planning and Investments 3 Credits (General Education Requirement)
• BMK-2630 International Marketing 3 Credits (Program Requirement)
• BMK-2710 Salesmanship 3 Credits (Program Requirement)

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• BMT-1570 Small Business Management 3 Credits (Program Elective) or
• BMT-1800 Microcomputer Applications for the Business Manager 3 Credits (Program Elective)

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• ACC-1030 Accounting for Managers 3 Credits (Program Requirement)

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• COM-1010 Foundations of Communication 3 Credits (Arts/Humanities General Education Elective) or
• PHL-1010 Introduction to Philosophy: The Art of Questioning 3 Credits (Arts/Humanities General Education Elective) or
• PHL-1090 Introduction to Logic 3 Credits (Arts/Humanities General Education Elective)

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• BMK-2730 Retail Business Management 3 Credits (Program Requirement)
• BMK-2770 Advertising 3 Credits (Program Requirement)
• BMT-2400 Strategic Management 3 Credits (Program Requirement)
• PHL-2400 Introduction to Business Ethics 3 Credits (Program Requirement)
• ECN-1030 Principles of Macroeconomics 3 Credits (Social Science General Education Requirement)
• BMK-2920 Cooperative Education 1-3 Credits (Program Requirement)

Program Total: 60 Credits

Transferability

Credit earned at any public institution in the state shall be transferable to any other institution if the:

• Credit is from a college or university parallel course or program;
• Grades in the block of courses transferred average 2.00 or higher; and
• Acceptance of the credit is consistent with the policies of the receiving institution governing students following the same program. Refer to ARTSYS at artweb.usmd.edu and the receiving institution’s catalog to select transferable courses.

Need Help?

For help selecting an academic program or courses, consider using Career Coach, available at www.pgcc.edu/go/careercoach.