BMT-1570 Small Business Management
This course is designed to acquaint students with the many diverse areas of entrepreneurship, including but not limited to: identifying a viable product or service, target markets, financial analysis, and ethics. Emphasis is placed on how aspiring entrepreneurs can develop their entrepreneurial mindset and opportunity recognition capabilities to develop winning entrepreneurial plans for future ventures.
(Formerly offered as MGT-1570. Students may not receive credit for both MGT-1570 and BMT-1570.)
1. Prepare a comprehensive business plan using a standard business plan format.
2. Distinguish among the common forms of legal ownership for the small business.
3. Identify the key elements of gaining and sustaining a competitive advantage through strategic planning.
4. Describe the issues central to small business marketing including research, promotion, advertising and public relations.
5. Identify the social and ethical issues affecting small businesses.
6. Discuss management issues unique to small businesses, including components of accounting systems and issues related to managing assets and risks.
7. Prepare financial statements.
8. Analyze financial statements using financial ratios.
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