Feb 23, 2024  
2021-2022 Academic Catalog 
2021-2022 Academic Catalog [ARCHIVED CATALOG]

Marketing Management Certificate

Certificate | MKTG.CT
CIP Code: 52.1401
Visit Bladen Hall, Room 210 or call 301-546-0126 for your faculty advisor

Program Description

The Marketing Management program helps students develop the methods, tools, techniques, and management skills needed for success in marketing, which involves the distribution of goods and services. These skills have broad applications in private organizations as well as in government and nonprofit organizations. Graduates may get jobs in retailing, inventory control, transportation, warehousing, advertising, or selling. All of the courses in this program can be used as part of the Associate of Applied Science (A.A.S.) degree in Marketing Management. Students planning pursue the A.A.S degree should work closely with the department chair to meet the requirements of the program.

Program Outcomes

Graduates of the Marketing Management Certificate Program will be able to:

  • Relate the role of marketing in organizations and its effect to organizational growth.
  • Correlate core concepts of marketing with the role of marketing in business and society.
  • Evaluate the effectiveness of an integrated marketing communications plan
  • Analyze an organization’s strengths, weaknesses, opportunities, and threats from a marketing perspective.
  • Analyze marketing information to make informed decisions about marketing strategies
  • Determine the relationships among social, legal, ethical, and technological forces and how they  impact marketing decision-making.


Sequence of Study - Marketing Management Certificate

Below are the required courses for your program arranged in a suggested sequence. Please note that the sequence does not include developmental coursework. See Academic Preparation  for the developmental course sequence if applicable to you.

Required Courses (in expected order)

Program Total: 27 Credits