BMK-2710 Salesmanship

Credits 3
This course covers the basic principles of personal selling as found in the American business system. The student learns the terms, concepts, and frameworks used by practicing professional salespeople to create win-win partnerships between buyer and seller. The student learns the interpersonal skills used in developing relationship strategies.
Formerly Formerly MKG-2710. Students may not receive credit for both MKG- 2710 and BMK-2710.
(Not offered summer.)

Course Outcomes
1. Examine the various skills needed to create successful sales relationships (also known as partnering).

2. Apply the eight steps in the selling process.

3. Interpret the different types of relationships that exist between buyers and sellers.

4. Differentiate among the types of organizational buying decisions and who makes those buying decisions.