Marketing Management Certificate

Program Description

The Marketing Management program helps students develop the methods, tools, techniques, and management skills needed for success in marketing, which involves the distribution of goods and services. These skills have broad applications in private organizations as well as in government and nonprofit organizations. Graduates may get jobs in retailing, inventory control, transportation, warehousing, advertising, or selling. All of the courses in this program can be used as part of the Associate of Applied Science (A.A.S.) degree in Marketing Management. Students planning pursue the A.A.S degree should work closely with the department chair to meet the requirements of the program.

Program Outcomes

Graduates of the Marketing Management Certificate Program will be able to:

• Relate the role of marketing in organizations and its effect to organizational growth.
• Correlate core concepts of marketing with the role of marketing in business and society.
• Evaluate the effectiveness of an integrated marketing communications plan
• Analyze an organization’s strengths, weaknesses, opportunities, and threats from a marketing perspective.
• Analyze marketing information to make informed decisions about marketing strategies
• Determine the relationships among social, legal, ethical, and technological forces and how they  impact marketing decision-making.

Sequence of Study - Marketing Management Certificate

Below are the required courses for your program arranged in a suggested sequence. Please note that the sequence does not include developmental coursework. See Academic Preparation  for the developmental course sequence if applicable to you.

Required Courses (in expected order)

• BMT-1010 Introduction to Business Credits: 3 (Program Requirement; Critical Course)
• BMK-2510 Introduction to Marketing Credits: 3 (Program Requirement; Critical Course)
• BMK-2710 Salesmanship Credits: 3 (Program Requirement)
• INT-1010 Introduction to Information Technology Credits: 3 (Computer Literacy Institutional Requirement) (Cyber WATCH common course equivalent: CW120)
• BMT-1620 Financial Planning and Investments Credits: 3 (Program Requirement)
• BMK-2630 International Marketing Credits: 3 (Program Requirement)
• BMK-2730 Retail Business Management Credits: 3 (Program Requirement)
• BMK-2770 Advertising Credits: 3 (Program Requirement)

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• BMT-1570 Small Business Management Credits: 3 (Program Elective) or
• BMT-1550 Elements of Supervision Credits: 3 (Program Elective)

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• ACC-1001 Principles of Accounting I Credits: 3 (Program Elective) or
• BUS-2220 Business Law I Credits: 3 (Program Elective) or
• ACC-1030 Accounting for Managers Credits: 3 (Program Elective)

Program Total: 27 Credits